What happens to enquiries after your office closes?

A typical estate agency is open roughly 45 hours a week. People look at property listings the other 123.

Evenings after work, weekends, bank holidays — that's when most people actually have time to sit down and properly browse listings, and it's exactly when a static "leave your email" form does the least to hold their interest. By the time your office reopens, a lot of that interest has already cooled off or gone to whichever agency responded first.

Estelle is on your website whenever a visitor is — 8pm on a Tuesday or 11am on a bank holiday makes no difference. She has the same qualifying conversation a member of your team would have during office hours: working out what the visitor's after, asking the right follow-up questions for that enquiry type, and capturing their details properly. Nothing sits waiting in a generic inbox until Monday morning — a scored, structured lead is in your team's inbox (and CRM, if you use one) the moment the conversation ends.