Turn 8pm browsers into 9am valuations.
Estelle is the 24/7 automated assistant built exclusively for independent UK estate agents. She books valuations, qualifies buyers, and secures landlord leads while your team is asleep.
One script tag is all it takes — works on any site builder that allows custom code (most support this on their standard or business plan).
We set Estelle up with your agency name, logo and brand colours, and configure exactly how she qualifies enquiries — all before she ever goes live on your site.
Try Estelle right now
This isn't a mock-up — it's the real assistant, live, right on this page. Look for her in the bottom-right corner and have an actual conversation.
- ✓ Opens with "How can I help you today?" instead of a fixed list
- ✓ Tailored questions for buyers, sellers, renters, landlords, and valuation requests
- ✓ Answers questions directly from information you provide, and points visitors to the right page
- ✓ Captures name, phone, and email before wrapping up
- ✓ Matches your brand's logo and colour
Finish a chat and leave your email — you'll get a genuine copy of the lead email an agency would receive.
How it works
Three steps, zero extra work for you.
Estelle greets your visitor
The moment someone lands on your site, Estelle introduces herself and gets their name — instantly, 24/7, no waiting for a callback.
Estelle asks how she can help
Buying, selling, renting, letting, valuing, or just a quick question about opening hours or fees — Estelle works out what the visitor needs and either answers directly or follows a tailored flow to gather the right details.
You get a ready-to-call lead
Once contact details are captured, a clean summary lands in your inbox — name, intent, key details, phone, and email.
Your dashboard example
Every conversation Estelle has is logged and charted automatically — so you can see, in black and white, the exact moments she's turning evening browsers into booked valuations.
This week's conversion activity
Weekly average
Monthly average
Where visitors drop off
Recent leads
| Score | Name | Status |
|---|---|---|
| Hot | Sarah Mitchell | New |
| Medium | James Okafor | Contacted |
| Hot | Priya Chandra | Appointment booked |
| Cold | Tom Baxter | Won |
The property market never clocks off
Rightmove's own data shows online property traffic peaks between 8pm and 9pm — every single day of the week — long after your office has shut. Don't let hot valuation requests click away to corporate portals.
Traditional contact forms are where hot valuation requests go to die. When a local homeowner decides to sell their property at 10pm, they want an instant response. If you make them wait until morning, they'll browse elsewhere.
Estelle acts as a digital extension of your high street team. She instantly engages late-night traffic, screens out casual browsers, and books high-intent valuation requests right at the moment sellers are ready to act.
Features built for valuations, not just "chat"
Everything an independent agency actually needs to win more instructions.
High-value valuation booking
Captures genuine valuation opportunities — pre-qualifying local vendors on property type, area, and motivation/timeline before instantly offering valuation slots.
Smart applicant screening
Stops wasted time on unqualified enquiries — automatically sorts every visitor into buyers, sellers, landlords, or tenants before a human ever gets involved.
Stays in your own patch
Flags enquiries outside your service area — covers the whole UK by default, or set your own branch areas in Settings. Out-of-patch leads are still captured, just clearly marked so you're not chasing the wrong ones.
Scores every lead instantly
Tells your negotiators who to call first — automatically scored Hot, Medium, or Cold the moment a conversation finishes, from budget, timescale, and how they answered.
Answers questions, not just forms
Answers directly instead of demanding a form — opening hours, fees, or where to find something on your site, all from information you provide, before guiding them into the right enquiry.
See exactly when leads come in
A live dashboard built for out-of-hours patterns — track conversions by day and time, spot your busiest hours at a glance, and prove just how much comes in after you've locked up.
Zero-friction delivery. Built for your existing routine.
Independent agencies don't have time for complex IT setups or costly software changes. We designed Estelle to drop high-value opportunities straight into your business routine from day one.
Instantly routed
The moment a homeowner finishes chatting with Estelle, a clean summary of the valuation request is compiled.
CRM-friendly delivery
The lead is instantly delivered to your team in a universal, plain-text layout optimised for quick entry and CRM ingestion.
Call the vendor
Your negotiators get a perfectly structured, "ready-to-call" brief right in their inbox, so they can book the physical valuation immediately.
Exactly what lands in your inbox — and your CRM
Every completed conversation produces two things automatically, side by side.
42 Elm Grove, Kensington
| Property type | House |
| Bedrooms | 4 bedrooms |
| Bathrooms | 2 |
| Timeline | Actively looking, this month |
| Also buying | Yes |
This lead came in through your Estelle chat widget.
New Lead — Selling Lead score: HOT Name: Sarah Phone: 07700 900123 | Email: sarah@email.com Address: 42 Elm Grove, Kensington Property type: House Bedrooms: 4 bedrooms Bathrooms: 2 Timeline: Actively looking, this month Also buying: Yes
Try Estelle for 14 days, free
We believe in proving value upfront. Every independent estate agent can try Estelle risk-free — no strings attached.
Every independent agency gets a 14-day free trial. No setup fees, no long-term contracts, no terms to sign. See how many valuations she books before you pay a single penny.
Takes less than 30 seconds. We'll be in touch within one working day to get your free trial up and running.