EstelleWhat Estelle is
A digital assistant that lives on your own website — not a generic chatbot builder, but something built specifically around the way independent UK estate agents actually work.
In one sentence: Estelle turns anonymous website visitors into structured, ready-to-call leads — any time of day, without anyone on your team lifting a finger.
A chat widget, purpose-built for estate agency
Estelle sits as a small chat widget on your existing website — your visitors never leave your site to use her. She's powered by Claude, Anthropic's AI model, but what makes her useful isn't the AI on its own — it's that every conversation follows a structured path built around the five things a visitor to an estate agent's site actually wants: buying, selling, renting, letting a property out, or getting a valuation.
Rather than a free-form chatbot that can wander anywhere, Estelle asks the same handful of qualifying questions a good negotiator would — budget, area, timescale, bedrooms, and so on — and stops to answer genuine questions along the way using information you've given her about your agency.
How Estelle fits into your day
The same path, whether it's 2pm or 2am.
What she does for you
Most enquiries that would otherwise sit in a contact form overnight get a real conversation the moment they happen — including the evening and late-night traffic Rightmove's own data shows peaks well after most agencies have closed.
By the time a conversation reaches your inbox, Estelle has already worked out what the visitor wants, sorted them into buyer, seller, tenant, landlord, or valuation, and asked the follow-up questions your team would ask anyway.
Each completed conversation is automatically scored hot, medium, or cold based on budget, timescale, and how the visitor answered — so your negotiators aren't guessing which enquiries to prioritise.
The widget uses your agency's name, colours, and logo. Visitors experience it as part of your site, not as a bolted-on third-party tool.
If a visitor asks something outside what she can answer, or the conversation goes somewhere she isn't built for, she says so honestly and asks for contact details so a real person can follow up — she never guesses or invents an answer.
Switched on in Settings, she can offer up to three matching properties from your own site once she knows roughly what a buyer or tenant is after — and if they pick one, your team sees exactly which property caught their eye. Off by default, and only works for listings you host yourself.
What she isn't
Estelle doesn't replace your negotiators — she does the qualifying work that happens before a human gets involved, then hands over a structured brief. She doesn't produce property valuations herself; she books the opportunity so your team can do the actual valuation. And she only ever answers from information you've explicitly given her about your agency — she won't invent opening hours, fees, or policies she hasn't been told.